Keep in mind that you’ll want to ensure that the date you use is the date for when the web page was published or updated, not a date that’s linked to the content. Also, double-check that you’re in the right time zone if you are displaying a time as well. You can use “datePublished” and “dateModified” for both AMP and non-AMP web pages to help the algorithms best recognize the change in the date. Of course, this can be as simple as changing the date, but a best practice is to show both the original publication date and when it was updated. Once you’ve officially (and significantly) updated your content, it’s time to update your publication date. Specifically, Google says: “Don’t artificially freshen a story without adding significant information or some other compelling reason for the freshening.” Make the change to your date Update existing links and/or add new links.Add whatever new information likely inspired you to update your content to begin with.Read through all text and make any necessary changes or corrections.Of course, updating content can vary on the type of content you’re working with, but a good rule of thumb is to: That means that you only want to take the step of updating your date when you’ve truly updated the content. Google highly advises against “artificially freshened” content. You want to make sure that everything is correct from the beginning. Keep in mind that Google News is a bit stricter, requiring the display of both the date and the time between the headline and the article text. Confirm the basicsĪs mentioned above, the best way to make sure that Google has the right publication date to begin with is to state it clearly on the web page (viewable to users) and include it in the structured markup for the page (using the ISO 8601 format for dates). It will only show a date if that date is considered particularly relevant to the content itself.īut what happens if you update your content and need to refresh the date from the original publication date? The following are five tips to get Google to display the right publication date in search results. Of course, Google won’t always show a date in its search results. Learn more about how Google determines the date on your page for search result display. Dates provided by the page publisher through structured markup.Any prominent date listed on the actual page.Google determines dates for web pages based on several factors, including: Are you sure that your search results are showing the right dates? The more recent the content, the more appealing it is. A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown.
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